Bali is a tropical paradise, home to a wealth of culture and beautiful paronamas. In this occasion, Redspace is honored to work with Bali Sporti (Bali Sports Tourism Initiative) to enhance Bali as a sports tourism destination. With the new toll road in Bali, the idea of a Highway Half Marathon arises. The event also seeks to pique the interest of Bali stakeholders and other tourism organizations.
Many perceive Bali as a holiday destination with beaches, green terrace and cultural acts. They may already be familiar with water sports, but the challenge here is how to invite them to run. Not just a typical run, but a night run instead.
This branded running event is depended upon a unique concept of a night run or ‘Run Under the Stars’. Redspace took the challenge to communicate this idea through a clear message, consistent visual identity and a personality on its own for this first ever night half marathon in Indonesia. The visual implementation is then translated unto various applications like brochure, billboard, website, start / finish gate to the medal itself. The event itself was able to draw both domestic and international runners from US, France, Singapore, Kenya and other countries. Altogether, about 3,000 sports enthusiasts came to the event and made history.
BII Maybank is one of the largest banks in Indonesia, with an international standard accreditation. In this occasion, BII Maybank seeks to create the first full marathon in Bali with the aim to raise sports tourism and also to implement its corporate social responsibility.
The task in developing this branded running program is how to bring the spirit of BII Maybank along with the spirit of marathon. Since this is the first international marathon in Indonesia after 20 years, technical issues like race management, event planning and the execution itself also pose as a challenge.
Every brand has a story, same goes for this running event. For BII Maybank Bali Marathon, the concept of ‘Push Your Limit’ is developed. It comprises of the spirit of energy that encourage participants to be their personal best and run as a collective effort for the greater good, hereby helping a certain charity. In support of this event, a digital campaign called ‘Alvin the Runner’ was launched to embrace beginner runners as they prepare for the marathon. Every day, Alvin will show his preparation journey and the incidents that occurred in between. For instance, one day Alvin got cramps on his foot and seeks for advice. Visitors can then leave comments advising Alvin to warm up first before he run or commented to change his shoes that are fitted for running. The interaction was able to create buzz and attract more participants to get ready and join the marathon.
“Alvin the Runner” Digital Campaign
As one of Indonesia’s leading banks, CIMB Niaga finds that the vast growth of digital has influenced the way consumers do banking today. Hence, establishing the digital presence of CIMB Niaga has been our objective and has achieved so through various projects from social media engagement to digital campaigns. Going digital allows CIMB Niaga to deliver its financial services into a larger network without having the need to add physical branches. Hence, CIMB Niaga seeks to promote this branchless banking program by educating and encouraging customers to go digital through its facilities like Rekening Ponsel, Go Mobile, CIMB Clicks and others.
Often enough, personal touch and face to face communication are important for bank and its customers. Since CIMB Niaga is moving towards branchless banking, the challenge is how it can engage customers in digital interaction while still maintaining trust and safety.
To guide customers into this new banking system, we developed a user-friendly website and allow a two-way communication through social media engagement on Facebook and Twitter. A digital campaign called ‘Pintar Bersama CIMB Niaga’ was also carried out where we developed a Facebook application that provided insights into E-banking through quizzes and prizes to win. The campaign attracted about 26,500 users with 16,700 active players, leading to a great progress of customer awareness and education to this branchless banking idea.
“Pintar Bersama CIMB Niaga” Digital Campaign
For many decades, Sony Walkman is keen to connect people with music. It was known for its portable cassette audio player and was leading in the digital player industry. Nevertheless, it has to compete with new innovations that are surfacing today. Hence this time, Sony Walkman aims to launch its new product, attracting the youngsters and show that they are still on the game.
Since new inventions arise in the music technology industry, Sony Market is starting to lose some of its market. An apparent case is when Apple’s iTouch started to grab the attention of many. Hereby, the challenge is attract the young audience once again, to turn their attention to Sony Walkman as a cool, innovative, youthful product.
To revive the spirit of youth in Sony Walkman, visual implementation is done by choosing vibrant and dynamic colors suited for the young audience. The implementation of brandmark to the brand applications that follow, also carry the message of a colorful life by Sony Walkman. As to support the launching event, Redspace teamed up with AR&Co to develop an augmented reality game. The game was called ‘Flipbook Moves’ where people are invited to follow the dancing figure shown on screen with their moves being detected. Through this innovative game technology, it was able to attract youngsters, raising the awareness of the new Sony Walkman products and revive the brand itself.
With 7,000 stores across the nation, Alfamart reigns to become one of Indonesia’s most established retail brands. Amidst the competitive minimarket industry, Alfamart realized that it needs to change and create better brand experiences to strive. So together with Redspace, Alfamart sought to revitalize its brand across the full brand’s touch points and bring new energy to its stakeholders.
There is a need to create differentiation yet maintaining consistency across visual implementation, quality of service and experience which became quite a task. Herewith, Alfamart also needs to reengage the internal team and ensure that every member would deliver the same brand message.
We carried out a nation-wide store audit that provided us with insights to the new brand strategy, design and communication. The new brand mark was refreshed and is supported by a unique ‘flag’ system that signifies the spirit of Indonesia. This visual language is then applied into its brand applications consistently. Employee engagement was also carried out so the internal can apply the new essence to practice. Altogether, they support the development of Alfamart to be a modern and smart minimarket for Indonesian families.
Belitung Timur is home to enchanting natural scenes, pristine beaches and a fuse of vibrant local culture. Together with Bp. Basuri Tjahaja Purnama, Former Regeant of Belitung Timur, Redspace pursues to create a holistic branding approach to raise the tourism of this destination through a new mind, behavior and visual identity.
Creating a differentiation is necessary for Belitung Timur to stand amongst other destinations. While many may associate it with the success of novel and movie ‘Laskar Pelangi’, Belitung Timur has so much more to offer and investors, tourists and the locals themselves need to realize this potential.
Site-visit explorations and local discussions unfold the stories of Belitung Timur as a place of simplicity and most of all, clarity. This is translated into the brand mark being simple and down-to-earth, supported by dynamic supergraphics representing cultural diversity. They are implemented into brand applications to website development. Overall, Belitung Timur has rebuilt its brand clarity and is ready to welcome the world.
They say that You Only Live Once, but we say, once is enough if you do it right and safe. Every time we carry out our daily activities or step into life’s greatest adventures (think travelling, bungee-jumping, diving), there are always risks involved. Hence, it is always good to come prepared or even better, to come with insurance. PT Central Asia Financial (CAF), a member of Salim Group, has the objective to create a new insurance product that utilizes digital platforms like website and mobile application. The aim was to create a simple and approachable insurance brand that would appeal to the targeted young market.
Insurance is often seen as something complicated, expensive and an inconvenient process to follow. Hence, CAF has the challenge to break through this perception by introducing a simple insurance model that would appear as modern, dynamic and approachable.
Since CAF needs a new name for its product brand, this is where we took off. The creation of JAGADIRI came into place after rounds of mix and matching the name with the desired brand personalities being young, vibrant and witty. The name JAGADIRI is self-explanatory and inspired by a common phrase where parents would tell their children to take care and be safe- to ‘Jaga Diri’. The same with insurance, its purpose is to provide a sense of precaution and safety.
This understanding is then translated into the new logo, where we embedded a precaution sign (Δ) into the typography as a symbol of safety and attention. The color red is used to represent a sense of alert and is also a warm tone that expresses care for someone. This brandmark is supported by a visual system that is rolled out into the rest of the marketing collaterals, mobile application and other communication platforms.
Aside from brand naming and design implementation, we also tapped into the brand communications of JAGADIRI and found an opportunity for them to provide insurance in short durations. Whether you need protection for just an hour, a day, weekly or monthly, JAGADIRI is ready to accompany your spontaneous YOLO adventures.
Trakindo is Indonesia’s authorized dealer for Caterpillar, a global manufacturer for construction and mining equipment. Keeping up with the digital era, Trakindo CAT aims to educate the Indonesian market on how to order its parts online on parts.cat.com through a user-friendly microsite.
Educating and encouraging Indonesian customers to have their transactions online is quite challenging, especially when it comes to purchasing heavy equipment. The need for easy instructions and call-to-action are needed to encourage them to try the new online CAT purchasing channel.
Redspace worked on to design a microsite called howtobuycatparts.com as a getaway to lead customers to the main e-commerce website. The educational microsite outlines step-by-step instruction for online purchase, from registration, finding dealers and products, payment to delivery; they are all defined through clear visual icons and information. This allows a clear call-to-action and drive traffic to parts.cat.com.
Established since 1975, Mustika Ratu is best known as a natural health and beauty brand influenced from the royal heritage of Keraton Surakarta. In this modern market, Redspace helped Mustika Ratu to rejuvenate its corporate and product brand from strategy, design to employee engagement in order to stay relevant with the young generation.
Staying true to tradition has its pros and cons. Mustika Ratu was perceived as old and unattractive to many. Therefore, the challenge is how to create a balance between the depth of its heritage and the pursuit for modernity. We also worked to resolve the brand confusion between Mustika Ratu corporate and product brand so that each will have their own identities.
With the provided internal and external insights, the new brand essence is developed. This is manifested to the rejuvenation of the corporate and product brand mark which are refreshed to be much simpler with a modern tradition feel. They are also complemented with the supergraphics of ‘Sido Wirasat’ that represent positive values and aspirations. This visual system is then rolled out into brand applications, website development to product packaging and brings about a new energy for Mustika Ratu.
Following a series of agency pitch, Redspace is delighted to take on digital responsibility for snack brand Happy Tos. Being in the market since 1984, Happy Tos has led the corn chips category with its iconic tortilla chips. Understanding the market needs for a healthier snack option, the brand also recently launched Happy Pop, baked corn chips suitable for teens.
Although Happy Tos has established strong brand recognition, the brand seeks greater engagement and relevancy with today’s young generation. It seeks to attract a larger consumer base especially in the digital world. This is where Redspace comes in to provide strategic thinking for its digital communication across social media assets- Facebook, Twitter and Instagram.
Living in a digital culture of sharing platforms and self-expression, Redspace understands the need for an interactive community. Following the brand’s communication of 'Happy Moments, Happy Life', Redspace stemmed the idea for a face tracking app with Augmented Reality. The app allows users to take photos with fun tortilla shapes, while unlocking new filters and variations in every product purchase. They can then share and win prizes for their creative moments.
"All of us at Redspace are excited to bring fresh and dynamic ideas for Happy Tos, as it is a snack brand close to our lifestyle. We look forward to execute this campaign with relevant content and active engagement results" said Edwina Trianinda, Digital Manager of Redspace.
Redspace is pleased to announce that it took home this year’s REBRAND 100® award with its rebranding effort for Belitung Timur (East Belitung). International juries who put spotlight on the most effective brand repositioning and redesign have honored the new identity of Belitung Timur as a destination that expresses tranquil natural beauty and clarity.
“We are honored to receive this award and I am very proud of our team for their passion into this project. We hope that this milestone will bring forth many more opportunities to come and attract more tourists to this safe haven in Belitung Island” said Stefanus Alvie, Creative Managing Director of Redspace.
Belitung Timur is amongst big brands like Australia Post, Alibaba- Ant Financial and ZTE Corporation to receive recognition for one of the world’s most effective rebrands. Through site-visit explorations, local interviews and with the support from Belitung Timur’s former regent, Bp. Basuri Tjahaja Purnama, Redspace was able to draw emotional connection into the brand strategy and design direction.
The REBRAND 100® Global Awards is a coveted reward that acknowledges remarkable brand rebuilding and redesign in the international business landscape. This year’s winners represent a vast area of industry professionals in over 51 countries.
PT. Jakarta Aquarium Indonesia (JAI), member of Taman Safari Indonesia Group, has appointed Redspace to deliver branding initiative for its new boutique aquarium. Highlighting the diversity of Indonesia’s marine life, the aquarium will house many interesting animals from otter, jellyfish to penguins.
As the entertainment sector in Jakarta is being clouded with the vast growth of shopping centers, the aquarium will bring a fresh option for recreation in this metropolitan city. Redspace is given the opportunity to deliver strategic and design solutions from brand strategy to the visual identity of Jakarta Aquarium.
“We are very excited to do the branding for this fun and meaningful project. It is about time Jakarta needs a unique attraction that will not only offer entertainment purposes but also valuable education to the audience. We will combine our strategic and creative capacities to bring the best brand experience” said Stefanus Alvie, Creative Managing Director of Redspace.
The aquarium will be located in an indoor establishment in West Jakarta area. Still under development process, it is expected to open for families, schools, young adults, children and the public in late 2016.
Following a competitive pitch among agencies in Indonesia, Redspace has been appointed as the digital consultant for Tini Wini Biti by Konimex Indonesia. This marks the first ever digital campaign for the children’s snack brand popular in the 90s.
Redspace will deliver Tini Wini Biti’s objective to create online brand-building initiatives and make the brand’s presence relevant in today’s generation. The agency has creative responsibility across the brand’s digital platforms including website development, social media management, campaign management to media planning in order to reach the intended audience.
“Appointed as a digital agency for Tini WIni Biti is such a great opportunity. As we know Tini Wini Biti was a well-known brand in year 90s and has been a part of our lifestyle ever since we were young. Be a part of re-introduce it again to the young generation through engaging digital strategy will be very exciting.” said Edwina Trianinda, Digital Manager of Redspace.
Tini Wini Biti is now accessible on Facebook and Instagram (@tiniwinibiti.id) and is ready to bring delight among families in Indonesia.
WE ARE MORE THAN A BRANDING AGENCY
YES, WE BUILD BRANDS,
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This is where the mind and soul of a brand are developed. It is an insight-driven process where we dive down to the core of a brand’s system to define who they are. It includes strategy development and all the tactical steps to better the touch points of a brand internally and externally.
Brand Research, Brand Essence, Brand Positioning, Brand Promise, Brand Naming, Brand Ideation, Brand Communication Recommendations
If a brand could speak, brand visual would be one of its languages. It expresses one’s identity and personality through elements like logo, marketing applications, product packaging and other communication materials. Brand visual will contribute to the look and feel of a brand and make it distinctive amongst others.
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The digital space is probably the biggest medium there is to promote your brand. It can reach far ends and spread information to a world audience. Most importantly, digital engagement allows two-way communication between your brand and the consumers which enhances brand experience.
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Redspace and PT. Jakarta Aquarium Indonesia: Branding Collaboration for Indonesia’s First Boutique Aquarium
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At Redspace, we work on multiplatform discipline of creativity from brand building, visual design, packaging, digital communication, and many more. But one thing common to all of our works is that we combine our wildly imaginative ideas with our client’s brand perspective.
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What people say about us
“Redspace is one of the most cutting edge companies in branding specialist that I have come across, they are willing to push the envelope and are quite daring in their approach to branding strategy. Redspace definitely does not practice a me-too standard, on the contrary they were quite intuitive and original in their approach...”
Reginald J. Hamdani, President Director of Central Asia Financial
“It is always exciting to work with brilliant young minds that make up Redspace team. Not only they are smart and talented, but their passion infuses every exciting discussion in the boring meeting room.
I am always looking forward to working with them again”
Yohan Handoyo, Deputy CEO, Sababay
“Redspace is a supportive team who is always ready to give applicable
creative ideas. Overall, I am satisfied with how excellent the result turned out”
Basuri Tjahaja Purnama, Bupati Belitung Timur
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